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Why Us?

About Us

Safaa Hospitality is fast growing as a preferred food services organization in the UAE. SAFAA specializes in Food and Hospitality Solutions, catering to a vast network of industries and sectors. We are proudly promoted by UAE’s prestigious and world renowned premium luxury brand AJMAL Business House.

The various brands under SAFAA Hospitality are all united in purpose and driven by the same passion for food, spirit for excellence and obsession for quality.

SAFAA’s catering team of highly experienced chefs offers world-class, healthy, delicious and nutritious options to offices, canteens, school, colleges, hospitals, factories, industries and events. SAFAA works with corporate clients of all types and sizes with attention to every detail, highest standards of quality, and a balanced menu with the right blend of nutrition and deliciousness.

HACCP certified, SAFAA’s commitment to global food safety standards ensures a hygienic food supply chain from sourcing to delivery. Our ingredients are all sourced locally to maintain our promise on freshness and nutrition. Our menu designers are nutritionists, leading chefs and food experts with experience in offering food solutions specific to industry and clients. While we never compromise on health, we also strive to bring you the richness of local flavors with our smart menus.

SAFAA’s umbrella of brands such as Doctor Chef for specialized meals catered to the hospital industry, ‘Smart Kanteen’ catering to institutes - offices, schools and colleges and ‘Yummy,’ for heavy workforce locations, are all committed to offer the best food and catering services to Dubai.

Our customers are top schools, businesses and hospitals and we are proud partners of the Indian Consulate in the UAE where we operate ‘Smart Kanteen’ the institutional catering brand of SAFAA hospitality.

The top management at SAFAA hospitality comprises of senior industry leaders with proven track records in business management. With rich experience and sharp business acumen, the team sets high standards for quality service and corporate governance.

Our Vision

To enrich and nurture communities through delicious and nutritiously wholesome food solutions

Our Mission

To excel and emerge as the most trusted catering and hospitality partner for businesses, households and individuals.

Our Strengths
  • Years of expertise, and rich experience in serving hygienic, nutritious and quality food across diverse cultures
  • Food solutions that meet ethnic, cultural, and nutritional needs of communities and individuals to ensure their health and happiness at all times
  • Customized services after understanding clients’ food preferences
  • Trained and Experienced professional team of credited chefs and nutritionists
  • Super hygienic food supply chain from sourcing to serving
  • Continuous supervision to ensure quality and professional services
  • Dedicated dietician and free consultation & awareness programs
  • Perfect, industry-best standards of packing and safe transportation of food
  • Delivering healthy food and world class services is our goal.
Food Safety

SAFAA Hospitality is committed to maintaining international standards of catering services and to continually provide safe food, through best practices in the industry to maximize utmost reliability, food safety, and on time delivery. Every aspect of our food production and hygiene process is governed by defining principles. Our team of food safety specialists manages and ensure that the daily food safety levels are maintained in all kitchens and sites as operated by the company.